Saturday 13 July 2013

The Matrix of Interior Design and Corporate Branding.

First company contact points for clients are;
The company's website
Company profile
Customer service contact nos.
Company representatives
Corporate office space.

Interior design revolves around and focuses on giving corporate spaces a face-lift in order to build up the company's image, brand and outlook. This enhances the perception of existing and prospective clients, business partners, investors and the public, about the company. It also boosts staff productivity, performance and creativity by improving on space planning, functionality and organization, taking into consideration the interaction of job functions, roles and departments, and expressing all these through enriched aesthetics and sophistication.
 
A creative and well thought out space design will improve the perception of the company in the eyes of all stake holders, inspire staff creativity and boost their energy level.

Corporate branding is so essential for a complete first impression. It is sometimes the only difference between a company and its competitors. Creating a strong corporate brand will help strengthen a company's position in the market place. 





A professional space design will fit your business profile and also send a message to your target clients. Whether the company's business sense is fresh, funky and loud, or corporate, business-like and conservative, a professional, sophisticated corporate space design will help create the right impression to depict the company's business sense. A company should communicate and express its business sense by everything it does, hence, making it a 'corporate ethos'.

From the outset, the interior designer must analyse and understand the company's business, objectives, purpose and core values, its weakness and strengths, competitors, target market etc, all of which will be highlighted in the company's brief and expressed whilst the interior designer is working through the design process.

Is your company's office space sophisticated, with top-notch style interiors, and currently selling your corporate image and brand, if its not, do not waste anymore time to employ the professional services of an interior designer, to revamp your office space, boost your corporate image and re-enact your company's 'curb appeal', to attract investors, prospective clients and, improve staff work performance and energy level.