In this age of
digital revolution, the E- and I- savvy, smartphone and device craze,
social media ie facebook, twitter, pinterest, youtube, linkedin,
instagram, blackberry, whatsapp obsession, easy
and quick means to access and share information via multiple E-
platforms.
Real estate businesses should be positioned to have an engaging and active on-line presence to attract targeted clients, fans and audience. A large untapped market exists for real estate businesses, which can only be reached via positioning your business to be accessed on-line.
Today's real estate business should not just be dependent on 'word of mouth' promotions, referals and notifying close contacts, family, friends, co-workers etc.
Real estate businesses should be positioned to have an engaging and active on-line presence to attract targeted clients, fans and audience. A large untapped market exists for real estate businesses, which can only be reached via positioning your business to be accessed on-line.
Today's real estate business should not just be dependent on 'word of mouth' promotions, referals and notifying close contacts, family, friends, co-workers etc.
These
strategic approaches listed below if harnessed optimally will draw
targeted audience, clients, buyers, investors and more to your business.
1. Host a website for your real estate business. Hosting your business website is a major online essential and cannot be overlooked. Your website is your online domain and basically tells visitors about you and your business, and what you have to offer.
2. Develop and build online social networks and contacts ie facebook friends and fans, linkedin connections, twitter followers, google + contacts, etc. start by creating your company page on any of these platforms and inviting contacts from existing clients, friends etc and then gradually expanding to targeted new clients and contacts.
3. Linking your social media profiles to your real estate website to help spread the word about your real estate business.
4. Engaging your online social media audience using online press releases, online reviews, news and information from events and trends in the real estate industry, information about your new properties etc.
5. Creating graphics of your properties and posting them on all your online profiles.
6. Have a mobile friendly website. A large number of your online prospective clients access the internet via their mobile devices and whilst on-the-go. Mobile options are critical to attracting online traffic to your real estate business web pages. You loose drawing the attention of these users if your website is not mobile-friendly.
7. Engaging the services of online marketing professionals, who have knowledge and skills that will help boost your online presence.
Visit this Harvard Business Review on driving sales via online social media networking - less sales pitching and more fun and viral friendly sharing.
1. Host a website for your real estate business. Hosting your business website is a major online essential and cannot be overlooked. Your website is your online domain and basically tells visitors about you and your business, and what you have to offer.
2. Develop and build online social networks and contacts ie facebook friends and fans, linkedin connections, twitter followers, google + contacts, etc. start by creating your company page on any of these platforms and inviting contacts from existing clients, friends etc and then gradually expanding to targeted new clients and contacts.
3. Linking your social media profiles to your real estate website to help spread the word about your real estate business.
4. Engaging your online social media audience using online press releases, online reviews, news and information from events and trends in the real estate industry, information about your new properties etc.
5. Creating graphics of your properties and posting them on all your online profiles.
6. Have a mobile friendly website. A large number of your online prospective clients access the internet via their mobile devices and whilst on-the-go. Mobile options are critical to attracting online traffic to your real estate business web pages. You loose drawing the attention of these users if your website is not mobile-friendly.
7. Engaging the services of online marketing professionals, who have knowledge and skills that will help boost your online presence.
Visit this Harvard Business Review on driving sales via online social media networking - less sales pitching and more fun and viral friendly sharing.